AC
Ad
Certified
Certifications
How It Works
Start Studying
Home
Measurement
Question 321 of 372
📏
Google Ads Measurement Certification
Which statement is true about time-decay attribution?
It includes converting and non-converting paths.
It’s the most advanced model in Google’s attribution products.
It algorithmically evaluates individual customer paths.
It gives more credit to the touch-points closest to the conversion.
Reveal Answer
Previous
321 / 372
Next