AC
Ad
Certified
Certifications
How It Works
Start Studying
Home
Measurement
Question 357 of 372
📏
Google Ads Measurement Certification
Which statement describes linear attribution?
It includes converting and non-converting paths.
It’s the most advanced model in Google’s attribution products.
It algorithmically evaluates individual customer paths.
It distributes credit evenly to every single touch-point in a buyer’s journey.
Reveal Answer
Previous
357 / 372
Next