To evaluate their campaigns, what should marketers do?

Question

Accepted Answer

They should check whether the result of a specific objective exceeded or fell short of its goal.

Answer

They should use lifetime value analysis to examine the impact to brand lift metrics.

Answer

They should focus on the worst-performing ads and reduce the frequency of that ad, then reevaluate.

Answer

They should check whether all the budget was used for the campaign or not.