Richard’s a marketing executive for an online leather-goods retailer. He’s focused on data measurement to drive sales of his company’s belt lines. He turned to Google’s automated machine learning to help his company gain a competitive advantage in the marketplace. What’s an important first step that Richard must take to succeed at automation?

Question

Accepted Answer

He first breaks down his organization’s data silos to ensure data quality. That lets the correct data get recorded by Google’s machine-learning algorithm.

Answer

He needs to learn the data models used by Google’s automation systems.

Answer

He needs to assign data values to his manual optimization processes in real time.

Answer

He needs to build data spreadsheets that can be entered into Google’s automation system.