Google Ads Measurement Certification
Master conversion tracking, attribution models, and measurement strategies
372 practice questions
Page 7 of 19
If you’re getting good traffic but not enough conversions from your ads, what should you do to improve your conversion rate?
4 answer options
What keyword match type gives Smart Bidding the most data and flexibility to compete in the right auctions?
4 answer options
How are incrementality experiments different from A/B experiments?
4 answer options
What should you do to set up the value of an online conversion action?
4 answer options
In the world of digital advertising, how would a tag be defined?
4 answer options
A marketer wants to track product newsletter sign-ups on their website. What type of conversion action would this be?
3 answer options
What are three factors that influence conversion volume, along with conversion delay? Choose three.
5 answer optionsMultiple correct
Google Tag Manager has which of the following two capabilities? Chose two.
4 answer optionsMultiple correct
For event-based data instead of session-based data, what platform should you use?
4 answer options
What’s the correct way to set up enhanced conversions for web?
4 answer options
Which of the following is the first step in setting up conversion tracking?
4 answer options
In what way does experimentation help achieve a best-in-class measurement approach?
4 answer options
The conversion date between Google Ads and Google Analytics is different. Why might that be?
4 answer options
To learn how often an ad click or other ad interaction leads to a conversion, on average, what metric would you use?
4 answer options
Which of the following is an estimate of how well your Google Ads account is set to perform?
4 answer options
To track product newsletter sign-ups on a website, what type of conversion action would a marketer use?
4 answer options
A marketer wants to know what keyword match type gives Smart Bidding the most data and flexibility to compete in the right auctions. Which of the following keyword match types would they choose?
4 answer options
If an ad campaign is optimized by Google’s AI, what’s happening?
4 answer options
On a website or app, what would Google Analytics 4 refer to as interactions?
4 answer options
What report can help show the duration between a user’s first exposure and their subsequent conversion?
4 answer options