Google Ads Measurement Certification
Master conversion tracking, attribution models, and measurement strategies
372 practice questions
Page 6 of 19
You’re trying to determine how effectively your ads are driving online sales and generating leads through sign-ups, and you compare your Google Ads data with your offline data. That’s when you see a difference in the number of sign-ups in Google ads vs. your offline data source. Assume everything is working properly and the issue lies with when a conversion was counted. What would you say is causing this data discrepancy?
4 answer options
To turn marketing insights into action, what action should you take?
4 answer options
You’ve been hired as a consultant to help an online store owner. You need to complete the implementation of conversion tracking tags into their website. What are two ways that Google Tag Assistant can help you with this task? (Choose two.)
4 answer optionsMultiple correct
To set up conversion tracking, what should you do first?
4 answer options
As a marketer, in what way should you evaluate your campaign?
4 answer options
If you’re analyzing the conversion data of your Search Ads campaign in Google Ads in order to see how changes in the attribution model might impact conversion reporting, what report would you use to get that information?
4 answer options
Before a marketer can implement sitewide tagging, what’s the first thing they should do?
4 answer options
You own a restaurant called Ristorante Abigaille in Florence, Italy. A customer finds your site by clicking on your ads after performing each of these searches: “restaurant tuscany,” “restaurant florence,” “3 star restaurant florence,” and “3 star restaurant abigaille florence.” The customer makes a reservation after clicking on your ad that appeared with “3 star restaurant abigaille florence.” Using the data-driven attribution model, what keyword would receive credit for the conversion?
4 answer options
A marketing manager is closely monitoring their data to see how effectively their ads are driving online sales and generating leads through sign-ups. When the marketing manager compares Google Ads data with their offline data, they see a difference in the number of sign-ups in Google Ads vs. their offline data source. Assuming everything is working as intended and the issue lies with when a conversion was counted, what’s likely causing this data discrepancy?
4 answer options
In what two ways can the Recommendations page in your Google Ads account help with campaign performance? Choose two.
4 answer optionsMultiple correct
You want to set up conversion tracking. What’s the first step you should take?
4 answer options
In what way can the power of Google’s AI be beneficial to advertisers?
4 answer options
Enhanced conversions for leads can benefit an advertiser in what way?
4 answer options
Apart from conversion delay, what three additional factors influence conversion volume? Choose three.
5 answer optionsMultiple correct
A potential customer is looking to buy a new car. What activity suggests they’re in the awareness stage?
4 answer options
How does data-driven attribution work?
4 answer options
How can an advertiser set up enhanced conversions for web?
4 answer options
What are two capabilities of Google Tag Manager? Choose two.
4 answer optionsMultiple correct
How does the enhanced cost-per-click (ECPC) bidding strategy work?
4 answer options
What platform uses event-based data instead of session-based data?
4 answer options