Google Ads Measurement Certification
Master conversion tracking, attribution models, and measurement strategies
372 practice questions
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An advertiser generates 50 leads from their lead form. From these leads, they end up with 25 consumers worth an average of $100 each. What’s the value of each lead?
5 answer options
You’ve been discussing the importance of a first-party data strategy with your client, but they’re questioning why they need to make that adjustment when their internal systems rely on third-party data and cookies. How would you explain to your client the benefit of using their own first-party data?
4 answer options
When a consumer completes a conversion on your website, you may receive first-party consumer data such as an email address, name, home address, and/or phone number. This data can be collected and sent to Google in a hashed form through which Google Analytics feature?
4 answer options
You’re running a campaign and want to assess the ROI. Which conversion column within a given report would show you the ROI for a campaign?
4 answer options
To help you with consistent reporting on Google Ads campaign performance, which Google Analytics Report has been designed to fully align with Google Ads?
4 answer options
Which scenario describes why an advertiser should implement consent mode?
4 answer options
Only half of your users have provided consent for analytics purposes, and you’re worried about reporting accuracy. What analytics feature can help you fill in the gaps and gain useful insights on the user journey from Analytics reports while respecting your users’ privacy?
4 answer options
What is conversion modeling?
4 answer options
You’re concerned about the complexity of implementing first-party data in your Google Ads campaigns, specifically the technical challenges of formatting and uploading your data. Which of these options simplifies your first-party data implementation?
4 answer options
Implementing foundational measurement and audience solutions is key to taking advantage of the AI opportunity. What three best practices comprise Google Ads AI essentials to deliver long-term performance for your business? Select three answers.
5 answer optionsMultiple correct
A sneaker brand wants to sell more sneakers, but feels like their target CPA/ROAS with their current audience targeting strategy is limiting their reach to additional consumers. Which Google AI-powered solution should they use to find additional consumers who are likely to convert at their target CPA/ROAS in areas overlooked by manual targeting alone?
4 answer options
Which Attribution settings govern conversions in the Conversion Performance Report in the Advertising workspace of Google Analytics?
4 answer options
Your client’s CEO asked their CMO for the revenue contribution and ROI of last year’s total marketing budget. The CMO’s annual marketing portfolio included online and offline channels, across both brand and performance media. Which measurement solution should the client use?
4 answer options
How can an advertiser set up enhanced conversions for leads?
4 answer options
You want to see how your users coming from a paid search campaign are progressing through a specific set of steps on your site, such as a checkout process. Which exploration technique lets you visualize the steps users take toward a task or key event and see how well they’re succeeding or failing at each step?
4 answer options
When Google Ads is linked to Google Analytics, key events can be used to create conversions. How can these conversions be used in Google Ads?
4 answer options
🟫 Understanding Attribution Models: Data-Driven, Last Click, and Why It Matters in the Certification Exam
2 answer options
🟫 How to Master Attribution, Tagging, and Conversion Tracking for the Google Ads Measurement Certification
2 answer options
The Recommendations page in your Google Ads account can help with campaign performance in which of the following two ways? Choose two.
4 answer optionsMultiple correct
What report can determine how changes to the attribution model might impact conversion reporting when analyzing the conversion data of a Search Ads campaign in Google Ads?
4 answer options