Google Ads Measurement Certification

You want to track first opens for your mobile app. Your app uses the Firebase SDK. Place the steps in the correct order to accomplish this within Google Ads. (The first step should be on top.)

3 answer options

Mary is a marketing manager for a nationwide vegan restaurant chain. She wants to reach potential customers across two media channels focusing on specific audience behaviors. Which two channels could she choose to reach her desired objective? (Choose two.)

5 answer optionsMultiple correct

Allen is a marketing manager who received a series of ads from his creative team. He wants to use A/B testing to find the ads in the series that yield the best results. Which type of ads will Allen compare?

4 answer options

Which Google offering could you use to measure the number of people who click or view your ads and later visit your business location?

4 answer options

An event tag is a code snippet that works directly with a global site tag to track customer actions specified by an advertiser as conversions. Which types of event tags can be created?

4 answer options

Sometimes it is not possible to measure the success of a Google Ads campaign that is aggregated across multiple channels, as is the case with measuring brand awareness and brand favorability. Why is it difficult to determine performance across multiple channels?

4 answer options

Tom is an advertising executive at a car company. Before beginning work on a video advertising campaign for a new economy car, he creates key performance indicators for the campaign. What’s Tom defining?

4 answer options

Brenda’s meeting with the web developer of her retail website concerning the integration of conversion tracking using Google Ads. The web developer needs to set up conversion tracking tags. What’s required to accomplish this?

4 answer options

Which is an example of a purchase metric that can be tracked?

4 answer options

You operate an online retail website and have Google Tag Manager set up to manage your tags on your site. You now want to set up sitewide conversion tracking tags in order to evaluate the effectiveness of your next Google Ad campaign. Which step is required in order to do this setup?

4 answer options

Cory owns a custom purse-design business. He launched an advertising campaign featuring purses made of environmentally friendly materials. He’s followed his customers through their entire journeys. What should Cory do to move his customer journey forward when a potential customer shows a strong interest in a product?

4 answer options

Google Marketing Platform is as effective for small businesses as it is for enterprises. In fact, only two products aren’t available in the Small business version of Google Marketing Platform. What are these two products? (Choose two.)

5 answer optionsMultiple correct