Google Ads Measurement Certification

Measuring conversion actions can help you better understand how users connect with your brand. Which are conversion actions you can measure? - Latest Question Answers of Google Certification Exams

4 answer optionsMultiple correct

What's the best indicator that a campaign is increasing customer loyalty? - Latest Question Answers of Google Certification Exams

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Jared handles marketing for a chain of restaurants that feature high-end bars. He added a bar and its restaurant as separate locations in his bulk upload, even though they share an address. Both were disapproved. What caused the disapproval?

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Madison owns a retail clothing store. Her marketing consultant says that with all the technology at their disposal, customers will go back and forth across multiple channels before choosing to buy an outfit at her store. The consultant recommends that Madison think about her customer's journey before they actually arrive at her store. Which type of strategy is Madison's marketing director suggesting to help her drive sales at her physical location? - Latest Question Answers of Google Certification Exams

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Google My Business verification has specific requirements for approval: the business name must be exactly as it appears in real life, and the business can't have multiple locations in one physical address. What's the third potential reason for disapproval in the verification process? - Latest Question Answers of Google Certification Exams

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Levi's an experienced marketing strategist for a software company that sells a learning platform to public schools. He developed healthy individual measurement habits that grow his success in constantly evolving his company's marketing strategies to the schools' changing needs. What are two habits Levi developed to help him evaluate and adapt his marketing strategies? (Choose two.) Select All Correct Responses - Latest Question Answers of Google Certification Exams

5 answer optionsMultiple correct

Levi is an experienced marketing strategist for a software company that sells a learning platform to public schools. He has developed healthy individual measurement habits that drive his success in constantly evolving his company's marketing strategies to the changing needs of the schools. What are two habits Levi has developed to help him evaluate and adapt his marketing strategies? (Choose two.) - Latest Question Answers of Google Certification Exams

5 answer optionsMultiple correct

Levi is an experienced marketing strategist for a software company that sells a learning platform to public schools. He has developed healthy individual measurement habits that drive his success in constantly evolving his company's marketing strategies to the changing needs of the schools. Which two habits has Levi developed to help him evaluate and adapt his marketing strategies? (Choose two.) - Latest Question Answers of Google Certification Exams

5 answer optionsMultiple correct

You’re setting up offline conversion tracking. You need to to upload offline data into your Google Ads account. Which two formats are supported? (Choose two.)

2 answer optionsMultiple correct

Creating a call conversion in Google Ads and adding a phone snippet to a web page allows advertisers to use a Google forwarding number. What does this number allow you to monitor? - Latest Question Answers of Google Certification Exams

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Julie is trying to determine why there are such dynamic fluctuations in the conversion volume of her online website in the past three months. She begins investigating possible causes for the fluctuations. What are two recommended actions she can take in her investigation? (Choose two.) - Latest Question Answers of Google Certification Exams

4 answer optionsMultiple correct

Raven has successfully added her location to Google My Business. She knows she has options for verification, including use of a phone call or e-mail. How else can she verify her location?

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Conversion measurement is an excellent way for businesses to understand how users are engaging with their brand. Match each conversion action to a relevant example of a business need.

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You’d like to modify your current bidding strategy to increase the conversion rate of your ads. Match each bidding strategy with its description.

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David owns a retail business that just implemented a web app to supplement sales. He needs to choose an attribution partner to integrate the app for in-app conversion tracking. Which two are available attribution providers? (Choose two.)

4 answer optionsMultiple correct

Which statement describes rules-based attribution?

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Heather created KPIs (key performance indicators) for her shoe company. She’s using metrics to determine whether or not those KPIs have been met. Using the dropdown menu, select whether each option is one of Heather’s KPIs or a metric.

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A brand manager wants to show the value of his advertising by demonstrating the return on ad investment. What’s his marketing objective?

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Vijay needs to design a website for his taxi company. He’s considering using the Google My Business website builder. His biggest concern is whether he can produce a site capable of serving his customers on mobile phones and tablets. How does the Google My Business website builder address this concern?

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Sara’s a marketing executive for an online clothing retailer. She’s focused on data-driven measurement to drive sales of her company’s clothing lines. She turned to Google’s automated machine learning to help her company gain a competitive advantage in the marketplace. What does Sara do to succeed at automation?

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