Google Ads Measurement Certification
Master conversion tracking, attribution models, and measurement strategies
372 practice questions
Page 13 of 19
Brenda implemented conversion tracking tags for her website. She's reviewing the total conversions across her ads, using the campaigns report. She'd like to see the total for each conversion type. How can she accomplish this? - Latest Question Answers of Google Certification Exams
4 answer options
Antonio runs an online retail site and wants to set up a sitewide tag to measure online conversions for his future Google Ad campaigns. He's already set up conversion actions and has Google Tag Manager managing tags on his site. Which tag type should he choose to complete this process? - Latest Question Answers of Google Certification Exams
4 answer options
As the director of advertising for a software company, Susan's considering her customers' journeys. What's the first step her potential customers will take? - Latest Question Answers of Google Certification Exams
4 answer options
Anthony has a dog-walking business that he manages online, and he's adopted Google Ads to drive more traffic to his website. He's one month into his first campaign on Google Ads, now reviewing his conversion data to determine how his ads are performing. He sees that his view-through conversions (VTCs) are low. He's not sure what VTCs are and what this data means Knowing which two facts about VTCs would help Anthony better understand his conversion data? (Choose two.) - Latest Question Answers of Google Certification Exams
4 answer optionsMultiple correct
Google My Business helps businesses engage their customers in the moments that matter most. What are two ways Google My Business accomplishes this? (Choose two.) - Latest Question Answers of Google Certification Exams
5 answer optionsMultiple correct
Match each product available in the Google Marketing Platform Small business version with its description.
3 answer options
Which analysis technique is particularly useful for companies that invest a significant amount of their media budget in offline media channels or companies that sell predominantly through local stores? - Latest Question Answers of Google Certification Exams
4 answer options
Olyana works at a digital marketing agency. She'd like to use Google forwarding numbers to track the duration of calls originating from one of her client's campaigns. She created a conversion action for call conversions inside Google Ads, which produced a tag for her to download. What is this tag called? - Latest Question Answers of Google Certification Exams
4 answer options
Tom's using Google Ads to promote his bicycle store. He's created an Android App and needs to measure how effectively the current ad campaign is driving purchases. How can Tom accomplish this? - Latest Question Answers of Google Certification Exams
4 answer options
Which Google measurement product is designed for brick-and-mortar retailers that collect shopper purchase data in a customer relationship management system? - Latest Question Answers of Google Certification Exams
4 answer options
Gail is a marketing manager who received a series of ads from her creative team. She wants to improve her ad content by using A/B testing. Which type of ads will Gail compare? - Latest Question Answers of Google Certification Exams
4 answer options
You want to set Firebase as your attribution partner in Google Ads in order to track first opens for your online store app. What's the first step you must implement in order to accomplish this? - Latest Question Answers of Google Certification Exams
4 answer options
Tom's setting up website call conversion tracking for his business's website, using Google Ads. Place the steps required for the setup in the correct order. (The first step is on top.) - Latest Question Answers of Google Certification Exams
3 answer options
Rodney's trying to set up offline tracking using his Google Ads account. He downloaded the conversion template he wants to use. He adds the appropriate offline data and modifies it. When he tries to upload the template, the import process fails. What will cause the import process to fail? - Latest Question Answers of Google Certification Exams
4 answer options
Kathy released a gaming app and needs to set up conversion tracking for first opens of the app. To do this, she linked her Firebase project with Google Ads. Which access permission did her Google account need for her to do this? - Latest Question Answers of Google Certification Exams
4 answer options
Curtis recently created a Google My Business Account. He wants to learn how his people are finding his business listing on the web and how they interacted with his listing. Which Google My Business feature can Curtis use to accomplish this?
4 answer options
What are the two key benefits of Google My Business? (Choose two.) Select All Correct Responses
4 answer optionsMultiple correct
Google My Business provides businesses with opportunities for connecting with their customers online. What are two ways Google My Business would help engage your customers? (Choose two.)
5 answer optionsMultiple correct
How does Google My Business help businesses reach more customers when it matters most? (Choose two.)
5 answer optionsMultiple correct
How can a Google My Business location can be verified?
4 answer options