If you’re a digital marketing consultant, how would you describe the Google tag to your new advertiser?

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Accepted Answer

You’d describe it as a JavaScript framework, also known as gtag.js.

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You’d describe it as a tag snippet for Google Shopping that’s needed for tracking.

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You’d describe it as what will replace Tag Manager, which has less accurate data.

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You’d describe it as being used to deploy and modify both Google and third-party tags.