How does the Maximize Conversions bidding strategy work?

Question

Accepted Answer

It uses machine learning to capture as many conversions as possible within a daily budget.

Answer

It aims to achieve an average return on ad spend (ROAS) equal to a desired target.

Answer

It automatically limits conversions that don’t align with a desired bidding strategy.

Answer

It’s the safest bidding strategy for all business types to optimize their bidding.