How does data-driven attribution work?

Question

Accepted Answer

It leverages an account’s historical data to credit the most impactful ad touchpoints across Search, YouTube, and Display.

Answer

It uses country- or region-specific data to credit several consistent ad touchpoints across the Search network, specifically.

Answer

It credits on an arbitrary basis and may impact optimizations, particularly when leveraging automated bidding data.

Answer

It prioritizes specific touchpoints and applies static logic to assign a constant value to a touchpoint along a conversion path.