For what reason might an advertiser opt to use enhanced conversions for leads?

Question

Accepted Answer

Because enhanced conversions for leads can track sales that happen off a website from website leads.

Answer

Because enhanced conversions for leads can improve the measurement of online conversions.

Answer

Because enhanced conversions for leads can use third-party data to improve their offline lead measurement.

Answer

Because enhanced conversions for leads can track sales and events that happen on a website.