Data-driven attribution works in which of the following ways?

Question

Accepted Answer

By leveraging an account’s historical data to credit the most impactful ad touchpoints across Search, YouTube, and Display.

Answer

By prioritizing specific touchpoints and applying static logic to assign a constant value to a touchpoint along a conversion path.

Answer

By using country- or region-specific data to credit several consistent ad touchpoints across the Search network, specifically.

Answer

By crediting on an arbitrary basis and potentially impacting optimizations, particularly when leveraging automated bidding data.