An advertiser assigns a lead score in their CRM based only on the geographic location the lead came from. This geographic location score is available in Google Ads campaign reporting as a conversion value to Google Ads and a Smart Bidding signal. If needed, how should the advertiser apply conversion value rules?

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Accepted Answer

The advertiser should apply a conversion value rule based on additional information not factored in the imported value, like an audience.

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The advertiser should apply a conversion value rule based on geographic location, since this is what they care most about.

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The advertiser should apply conversion value rules based on all information possible, including geographic location, audiences, and devices.

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The advertiser should apply conversion value rules for geographic location and also devices since they know this correlates to lead quality.