Google Ads Measurement Certification
Aiesha is dissatisfied with the conversion rate that her ads are generating for her retail website. She wants to make some changes to improve the conversion rate. What should she do to achieve this? (Choose two.)
Select all correct answers
Not include prices that may eliminate customers.
Include names of her competitors in the keywords.
Use general keywords to attract as many people as possible.
Use negative keywords to add limits to her ads.
Use more specific keywords that limit the volume of clicks.
Correct Answers
Use negative keywords to add limits to her ads.
Use more specific keywords that limit the volume of clicks.