Aiesha is dissatisfied with the conversion rate that her ads are generating for her retail website. She wants to make some changes to improve the conversion rate. What should she do to achieve this? (Choose two.)

Question

Accepted Answer

Use negative keywords to add limits to her ads.

Accepted Answer

Use more specific keywords that limit the volume of clicks.

Answer

Not include prices that may eliminate customers.

Answer

Include names of her competitors in the keywords.

Answer

Use general keywords to attract as many people as possible.