A marketing strategist is interested in target ROAS bidding. How might their agency describe this bidding strategy?

Question

Accepted Answer

This bidding strategy analyzes and intelligently predicts the value of a potential conversion every time a user searches for products or services that are being advertised. Then it automatically adjusts bids for these searches to maximize return.

Answer

This bidding strategy uses historical and uploaded data to set the value of a conversion every time a user searches for products or services that are being advertised. Then it automatically adjusts bids for these ads to maximize return.

Answer

This bidding strategy determines that if a user’s search is likely to generate a conversion with low value, target ROAS will bid high on that search.

Answer

This bidding strategy determines that if a user’s search is likely to generate a conversion with high value, target ROAS will bid low on that search.