A marketing manager set up conversion tracking and wants to add a column for conversion value per cost. How is that calculated?

Question

Accepted Answer

It’s calculated by dividing the total conversion value by the total cost of all ad interactions.

Answer

It’s calculated by dividing the number in the conversions column by the total eligible interactions.

Answer

It’s calculated by dividing the total cost by the number in the conversions column.

Answer

It’s calculated by dividing the total conversion value by the number in the conversions column.