A marketer advertises in many markets around the world, including Germany and France. They’ve started running YouTube and Search campaigns with Google, and they measure online conversions. Which action should this marketer take to preserve their conversion tracking after regulatory changes such as the Digital Markets Act?

Question

Accepted Answer

Implement the Google tag sitewide, unlocking privacy solutions like Enhanced conversions, consent mode, and the Attribution Reporting API.

Answer

Remove the Google tag from all landing pages and evaluate campaigns based on clicks only to remove third-party cookie reliance completely.

Answer

Remove the Google tag and send conversion data to Google server-side via API or offline uploads to remove third-party cookie reliance completely.

Answer

Implement the Google tag on select landing pages and switch all campaigns to manual bidding strategies to remove third-party cookie reliance completely.