A candle company is writing copy for a new Display ad. They want to use it to influence consideration for their product. What should they do with their creative?

Question

Accepted Answer

Focus on brand attributes or product value proposition

Answer

Focus on a specific offer or a product (upsell)

Answer

Focus on story-telling around the brand

Answer

Include an implicit or explicit call-to-action (Buy Now, Buy Here, Shop Here, etc.)