HubSpot SEO Certification

If you track nothing else for SEO, make sure you track ___.

4 answer options

Choose all that apply. Which of these are ways to increase your site speed?

4 answer optionsMultiple correct

Sam is the marketing director for StyleHub, a clothing boutique. They opened their brick and mortar store last year, but Sam only published the website a month ago and it isn’t receiving much traffic yet. Now, they’re ready to focus on SEO and have some resources to dedicate to it. Which three tactics should Sam focus on initially?

3 answer options

Chris is a marketing manager at The Pet Box, which offers subscription boxes for pet owners. Chris wants to increase traffic to The Pet Box’s main product page. Right now that page ranks on the second page of search results for their target keyword. Chris has started improving the on-page SEO of the page, optimizing it for their target keyword, and seeking backlinks from popular pet care blogs. In order to track progress towards their goal, which metrics should Chris track?

3 answer options

Why would you want to run competitive analyses of keywords?

4 answer options

How many links does it take to rank high in search results?

4 answer options

When performing keyword research, how can you determine which keywords you should create content for?

4 answer options

Choose all that apply. What data can you gather about your website from Google Search Console?

4 answer optionsMultiple correct

Zoe is a digital marketer at a graphic design agency, and she’s been tasked this quarter with improving the firm’s SEO. However, the only guidance she has received from her boss is to get the site to rank higher on Google. In order for Zoe to create a successful SEO strategy for the business, what should her first step be?

3 answer options

Choose all that apply. Which of these tactics will help improve your website’s internal linking?

4 answer optionsMultiple correct

You’re trying to rank for one of your target topics using a web page that contains a long, canonical piece of written content. However, when you do your research on what’s already ranking for that topic by searching for it on Google, you notice that the majority of search results on page one are videos. Which of the following actions will give your website the best chance of ranking for this topic?

3 answer options

Choose all that apply. When should you submit your sitemap to Google and other search engines?

4 answer optionsMultiple correct

Choose all that apply. How do you determine the authority of a piece of content?

4 answer optionsMultiple correct

Choose all that apply. Which of these are important KPIs to consider for SEO?

5 answer optionsMultiple correct

Choose all that apply. Which of these factors will affect your SEO strategy?

4 answer optionsMultiple correct

Dr. Dave Driscoll, a very credible and well respected authority on dentistry, just linked to a blog post that you wrote about how to floss from his website. When Google assesses the authority of your post and recognizes the link from Dr. Driscoll’s website, which search engine function is at play?

4 answer options

What is a pillar page?

4 answer options

Google measures how interesting other people think your content is through ___.

4 answer options

What are rich results?

4 answer options

What technical SEO issue can you solve with an SSL certificate?

4 answer options