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Question 10 of 54
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HubSpot SEO Certification
How do search engines use sitemaps?
Google uses a sitemap to locate structured data on a web page and display it in rich results.
Web crawlers use a sitemap to understand a website’s structure so they can evaluate and rank it more easily.
Web crawlers use a sitemap to follow backlinks from one site to another and assign authority to those pages.
Search engines don’t use sitemaps, but SEO experts use them to determine the information architecture of a website.
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