HubSpot SEO Certification
Master on-page SEO, link building, technical SEO, and keyword research
54 practice questions
Page 1 of 3
What kind of content is most likely to be organically linked to?
4 answer options
When building a relationship with the goal of receiving backlinks, what is the first thing you should do?
4 answer options
How do you build discovery and relevance for search engines?
4 answer options
When would it be beneficial to have a different title tag than your heading tag?
4 answer options
Which of these is an example of a long-tail keyword?
4 answer options
What do you need to balance when doing SEO?
4 answer options
Why is over-optimizing bad?
4 answer options
What tool can you use to test for errors in structured data markup?
4 answer options
Jo is a marketer at Papier, a stationery company that does most of their business online. Jo has noticed that Papier is falling behind their competitors in search results and wants to improve their ranking and clickthrough rate. How should Jo go about optimizing the Papier website for this goal?
3 answer options
How do search engines use sitemaps?
4 answer options
What was the purpose of the Google Hummingbird algorithm update?
4 answer options
Choose all that apply. What does your backlink profile measure?
4 answer optionsMultiple correct
Choose all that apply. Why are meta descriptions important?
4 answer optionsMultiple correct
Choose all that apply. Why is it important to have HTTPS for your website?
4 answer optionsMultiple correct
Choose all that apply. Why are internal links important for SEO?
4 answer optionsMultiple correct
Which of these is a strategy to determine the internal linking structure of a website?
4 answer options
Which of these is an example of a top-level domain?
2 answer options
When should you decide to work with a developer to implement structured data on a page?
4 answer options
What kind of company would benefit from the site links rich snippet?
4 answer options
Choose all that apply. What are the most important things to do when replying to press request alerts?
4 answer optionsMultiple correct