HubSpot Inbound Marketing Certification
What is the drawback to using the last touch attribution model?
This model would show low-value touches (like email clicks) equal to high-value conversion activities (like demo requests).
This model makes it difficult to justify your team’s impact on your company’s bottom line.
This model lacks the ability to recognize actions that occurred outside a certain window of time.
This model ignores potentially influential interactions that occurred on the path to purchase .
Correct Answer
This model ignores potentially influential interactions that occurred on the path to purchase .