What is the drawback to using the last touch attribution model?

Question

Accepted Answer

This model ignores potentially influential interactions that occurred on the path to purchase .

Answer

This model would show low-value touches (like email clicks) equal to high-value conversion activities (like demo requests).

Answer

This model makes it difficult to justify your team’s impact on your company’s bottom line.

Answer

This model lacks the ability to recognize actions that occurred outside a certain window of time.