What is the difference between the buyer’s journey and customer journey?

Question

Accepted Answer

The buyer’s journey focuses on activities leading up to a purchase, while the customer journey extends beyond a purchase.

Answer

The buyer’s journey is used by the marketing team, while the customer journey is used by the customer support team.

Answer

The buyer’s journey focuses on attracting and engaging leads, while the customer journey focuses on delighting customers.

Answer

The buyer’s journey focuses on how leads engage with your website, while the customer journey focuses on how customers engage with your website.