HubSpot Inbound Marketing Certification
Learn inbound methodology, content marketing, social media, and email marketing
51 practice questions
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Why are chatbots a great tool for strategically using marketing automation and AI?
4 answer options
Customer segmentation is:
4 answer options
Fill in the blank: Most tools require you have a confidence threshold of ————, in order to declare a winner in an A/B test.
2 answer options
What should you consider when identifying a marketing channel to test? Select all that apply.
4 answer optionsMultiple correct
What tools should you consider to help streamline your content creation process? Select all that apply.
4 answer optionsMultiple correct
What types of questions can marketing attribution answer? Select all that apply.
4 answer optionsMultiple correct
When is an appropriate time to conduct a buyer persona interview?
4 answer options
Which distribution channels allow you the most control over your content? Select all that apply.
4 answer optionsMultiple correct
Which of the following is an example of a buyer’s journey?
4 answer options
Which of the following is an example of someone in the awareness stage of their buyer’s journey?
4 answer options
Which of the following is NOT a way to strategically utilize marketing automation and AI in your customer-facing processes regarding cadence and content?
4 answer options
Why do you need to know what your audience is thinking and feeling on their path-to-purchase with your organization?
4 answer options
From an inbound perspective, why is it important to know your audience and who you’re trying to reach online?
4 answer options
Why should you curate a buyer persona story?
4 answer options
You are a marketer for a daycare, and a parent fills out a form to enroll their 3-year-old into the program. You add this person into a group labeled “parents of toddlers.” What is this an example of?
4 answer options
You are a marketer for a retirement community. Grouping users that explore several landing pages about different types of homes in your community as “people seeking to retire” is an example of what?
4 answer options
Your boss asks you to identify your target audience’s preferred channels by collecting feedback. What are the different ways you can collect accurate feedback? Select all that apply.
4 answer optionsMultiple correct
You’re on a social media team for a outdoors brand called Appalachia. They’ve decided to revitalize their Pinterest account and see if they can engage customers there. What ways might you bring inbound marketing into the content creation process for this channel? Select all that apply.
4 answer optionsMultiple correct
You’ve just joined the blogging team for a new fashion retailer called VintageVines. What are some strategies you could adopt to reach and resonate with your target audience? Select all that apply.
4 answer optionsMultiple correct
Which of the following content would be the most helpful to Dog-owner Dia in the decision stage? Review the following scenario to answer the question.
4 answer options