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Question 13 of 150
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Grow Offline Sales Certification
What is incrementality?
It’s near real-time attribution to fuel short-term business and bidding decisions
It’s a top-level modeling to understand what drives sales including media and all possible external factors
It’s a way to measure if the change in user behavior was directly caused by exposure to an ad campaign
It’s a way to test variations of ad creative against each other
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