Grow Offline Sales Certification
Drive in-store visits and offline conversions through Google Ads
150 practice questions
Page 7 of 8
What does Google Merchant Center do?
4 answer options
What is Google Merchant Center?
4 answer options
You recently released a new line of energy drinks with plans to sell them at a popular big-box retailer. What extension should you use when setting up your Performance Max for store goals campaign?
4 answer options
What’s a key benefit of Performance Max for in-store goals?
4 answer options
What is Performance Max’s key benefit regarding in-store goals?
4 answer options
Which of these location data sources requires a user to create an account and link it to Google Ads?
4 answer options
When should an omnichannel shopping campaign approach be used?
4 answer options
When might you use an omnichannel shopping campaign approach?
4 answer options
Machine learning models are the basis for much of Performance Max’s feature-optimization. Which three features still need to be added manually? Choose two.
4 answer optionsMultiple correct
Even though many of Performance Max’s features are optimized via machine learning, some need to be added manually. Which of these features need to be added manually? Choose two.
4 answer optionsMultiple correct
What manual input will you need to provide when setting up a Performance Max for store goals campaign?
3 answer options
You work at an agency and one of your retail-account clients has told you about their goal of growing online and in-store sales. They aren’t sure how their Business Profile, Merchant Center, and Google Ads accounts work together. If they ask you for clarification, what should you tell them?
4 answer options
Which of these are considered Offline Sales approaches? Choose three.
5 answer optionsMultiple correct
You’re in charge of marketing for a small retailer that plans to expand on its eCommerce presence by opening 35 physical stores within the next few months. The goal is to grow total sales, both online and in-store. What approach should you take that would help them achieve their goal?
4 answer options
You lead a small retailer’s marketing team. They’re expanding on their eCommerce business and plan to open 10 stores within the next few months. Their goal is to grow total sales, both online and in-store. What approach should you take that would help them achieve their goal?
4 answer options
Which of these choices reflect a difference between Performance Max for omnichannel goals and Smart Shopping Campaigns (SSC)? Choose two.
4 answer optionsMultiple correct
Which of these are prerequisites for reporting store visits? Choose two.
4 answer optionsMultiple correct
In which of these situations would an affiliate location extension be appropriately used?
4 answer options
Store visits are modeled using which non-Google Ads signals?
4 answer options
What’s the recommended minimum frequency update for the local product inventory feed?
4 answer options