Grow Offline Sales Certification
Drive in-store visits and offline conversions through Google Ads
150 practice questions
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You want to try out omnibidding, but there are certain categories that are offline only. What’s the recommended omnibidding setup?
4 answer options
What’s an action Omnichannel customers take when deciding to make a purchase?
4 answer options
After you upload the local product inventory feed and set a feed schedule, what should you do next?
4 answer options
Which campaign objective would be most appropriate when setting up a Performance Max for store goals campaign?
4 answer options
Which of these is a best practice for setting up a Perfomance Max for omnichannel goals campaign?
4 answer options
What is the recommended budget and time to run your Performance Max for store goals campaign?
4 answer options
In regards to in-store goals, what is Performance Max’s key benefit?
4 answer options
Which location data source requires you to set up an account and link it to Google Ads?
4 answer options
What’s a priority for the store marketing or traditional marketing team?
4 answer options
You own a local apparel store but don’t have a product-specific landing page, which is required to run on Local Inventory Ads. Which feature will allow you to advertise your products on Local Inventory Ads?
4 answer options
You run the marketing for a small retailer with an existing eCommerce business. They’re expanding to 20 stores within the next few months with the goal of growing total sales, both online and in-store. What approach should you take that would assist in achieving their goal?
4 answer options
What engagement is reported as local actions?
4 answer options
The Chief Marketing Officer (CMO) at a large retailer is looking to modernize the current marketing strategy using online and offline KPIs. The teams have historically worked in silos. What are three things the CMO should do when creating a holistic online-to-offline strategy? Choose three.
5 answer optionsMultiple correct
What may happen if you optimize towards online conversions only?
4 answer options
What are three Smart Bidding strategies that can help you optimize to offline conversion actions? Choose three.
5 answer optionsMultiple correct
You recently launched a new line of organic protein bars with the plan to sell the bars at a popular big-box retailer. What extension should you use when setting up your Performance Max for store goals campaign?
4 answer options
What information is displayed using location extensions linked through a Google Business Profile?
3 answer options
In which two ways is Performance Max for omnichannel goals different from Smart Shopping Campaigns (SSC)? Choose two.
4 answer optionsMultiple correct
Which two of the following are requirements to report store visits? Choose two.
4 answer optionsMultiple correct
What’s a benefit of Local Inventory Ads?
4 answer options