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Question 38 of 150
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Grow Offline Sales Certification
In which two ways is Performance Max for omnichannel goals different from Smart Shopping Campaigns (SSC)? Choose two.
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Performance Max offers product specific formats to support markekting objectives of online and omnichannel sales
Performance Max allows for marketing objective goals to align with your business goals of online and omnichannel sales.
Performance Max offers the same inventory as SSC, with additional formats to feature products such as YouTube In-Stream, Text Ads, and Display.
Performance Max allows users to opt into Smart Bidding, which uses machine learning to optimize bids.
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