If someone wanted to use creatives to promote an upcoming weekend sale, which of these approaches would you recommend?

Question

Accepted Answer

Start the campaign 2-3 weeks in advance, then refresh your creative from more generic store creative to sales-focused creative.

Answer

Start the campaign a week in advance, then refresh your generic store creative to a sales focused creative the day of the sale.

Answer

Start the campaign the day before the sale then, refresh your creative frequently to move from more generic store creative to sales-focused creative.

Answer

Start the campaign 2-3 days in advance then, refresh your generic store creative to a sales focused creative the day of the sale.