How is Performance Max for omnichannel goals different from Smart Shopping Campaigns (SSC)?

Question

Accepted Answer

Performance Max allows for marketing objective goals to align with your business goals of online and omnichannel sales.

Accepted Answer

Performance Max offers the same inventory as SSC, with additional formats to feature products such as YouTube In-Stream, Text Ads, and Display.

Answer

Performance Max offers product specific formats to support markekting objectives of online and omnichannel sales

Answer

Performance Max allows users to opt into Smart Bidding, which uses machine learning to optimize bids.