Theo is looking to improve his Google Search Ads campaign. On his Google Ads Recommendations page, he notices that his Google Search campaign has an optimization score of 75%. What does this mean?

• The campaign is performing better than 75% of all search campaigns.
• The campaign needs a 75% improvement to be fully optimized.
• The campaign is performing 25% under budget.
• The campaign could improve up to 25% by following the listed recommendations.

OR

• The campaign is performing 25% under budget, as defined by Theo.
• The campaign is performing better than 75% of all search campaigns.
• The campaign needs a 75% improvement to be fully optimized for Theo’s goals.
• The campaign could improve by following the listed recommendations in Theo’s account.

The Correct Answers Are : The campaign could improve by following the listed recommendations in Theo’s account. orThe campaign could improve up to 25% by following the listed recommendations.

• What determines whether a Search ad shows in the results for a query, and in what position?
• As an advertiser, creating your first Search ad in Google Ads is a simple five-step process. What is the correct order of the five steps?
• What are three signals broad match uses to match Search ads with queries?
• Which three solutions will enable you to build strong conversion measurement foundations when implementing value-based bidding?
• What are two ways optimization score can help marketers succeed?