After implementing Smart Bidding and broad match, what are three campaign best practices you should follow?

Question:After implementing Smart Bidding and broad match, what are three campaign best practices you should follow?

  • Use responsive search ads
  • Use contextual signals
  • Use cross-device reporting
  • Monitor Quality Score.
  • Be mindful of negative keyword targeting.

The Answer: Monitor Quality Score. or Be mindful of negative keyword targeting.

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