You’re creating a video ad with a purpose to ask people to take action on your website. What technique should you use in your video ad?

Question

Accepted Answer

Include a specific call-to-action (CTA).

Answer

Provide multiple options for how viewers can take action.

Answer

Keep audio to a minimum so viewers focus on the call-to-action (CTA).

Answer

Include a generic call-to-action (CTA).