You’re a marketer for a solar installation business aiming to generate leads. What should you do in the video ad to ask people to take action?

Question

Accepted Answer

Include a specific call-to-action (CTA).

Answer

Keep audio to a minimum so viewers focus on the call-to-action (CTA).

Answer

Include a generic call-to-action (CTA).

Answer

Provide multiple options for how viewers can take action.