What streaming trend should YouTube advertisers be most aware of?

Question

Accepted Answer

They should be aware that people are watching YouTube on connected TV devices, which further extends YouTube’s reach.

Answer

They should be aware that production companies are acting as gatekeepers, since they control the biggest distribution channels.

Answer

They should be aware that long-form livestreaming content is surging in popularity, allowing advertisers to reach engaged users frequently.

Answer

They should be aware that people are switching between the many streaming services available and have shorter attention spans.