Google Video Advertising Certification

You’re planning to run a Google Video campaign with an awareness goal, and you want to understand the extent to which your campaign shifts user perception or behavior. In addition to fundamental video metrics such as “Video played to,” which measurement solution should you use?

4 answer options

Leigh’s client, a car dealership, asks her to reach highly qualified consumers ready to make a purchase. Which Intent audience on YouTube should Leigh use?

4 answer options

Match each YouTube Platform innovation with its description.

3 answer options

Dylan’s client produces documentaries. The client wants to understand what makes YouTube so appealing to users. Dylan explains how YouTube lets users engage with the creators they love and become part of an online community of like-minded people. What’s another reason users choose YouTube?

4 answer options

For TrueView for action, which three events can make up an online conversion?

4 answer options

What can YouTube Analytics tell you about what people are watching on your client’s channel?

4 answer options

Julian has a client interested in increasing awareness with their YouTube campaign. Which three YouTube audience solutions should he recommend?

4 answer options

Which bidding strategy works to hit your desired CPA and allows you to achieve more conversions at a stronger ROI without manual optimization?

4 answer options

YouTube Analytics can show you the aggregated totals of the minutes people spent viewing a video over time. Which report provides this information?

4 answer options

YouTube can help advertisers achieve three important business outcomes: awareness, consideration, and action. Which is a result driven by a YouTube advertising campaign to achieve action?

4 answer options

Arturo has explained to a client who sells electronics that YouTube’s detailed demographic audiences can impact their advertising efforts. He knows detailed demographics help advertisers reach audiences based on quantifiable characteristics that matter to the client. What are two of these quantifiable characteristics? (Choose two.) Select All Correct Responses

5 answer optionsMultiple correct

Hiro’s construction client wants to reach people who’ve shown an interest in purchasing a home. Which Intent audience solution should Hiro recommend?

4 answer options

What are two examples of the Intent audience solution, Life Events? (Choose two.)

5 answer optionsMultiple correct

Which is a tip Google recommends to create an effective bumper ad?

4 answer options

Which percentage of YouTube ads are audible?

5 answer optionsMultiple correct

Annilee has a client who wants to choose YouTube audiences that will increase consideration of their products when customers are ready to buy. She knows YouTube has two specific audience solutions that can help her accomplish this for the client. What are the two audience solutions? (Choose two.)

5 answer optionsMultiple correct

As it offers the most attentive audience and proven results, YouTube is becoming advertisers’ first choice for building their brands. What’s another reason advertisers choose YouTube?

4 answer options

Your client is interested in testing six-second bumper ads. What are two tips you can share with them about these ads? (Choose two.)

4 answer optionsMultiple correct

Match the marketing objective with the TrueView ad format that’s optimized for that objective.

3 answer options

Which two video formats are available on Google Video Partners? (Choose two.)

4 answer optionsMultiple correct