Google Video Advertising Certification
Learn YouTube advertising, video campaign types, bidding, and brand safety
404 practice questions
Page 8 of 21
Which of these is not an example of Advanced Audiences?
4 answer options
How can you create video ads to maximize effectiveness on YouTube?
4 answer options
How can you produce video ads to perform well on YouTube?
4 answer options
According to Ipsos eye-tracking research, approximately how much TV advertising goes unseen?
4 answer optionsMultiple correct
Which is a best practice for creating effective bumper ads?
4 answer options
Which report shows how long a video was watched in aggregate?
4 answer options
Which YouTube storytelling technique describes when a video ad changes based on a person’s viewing context?
4 answer options
Your client is an online car marketplace. Which audience solution can help your client’s campaign reach people in the car buying process?
4 answer options
Match each ad format to its primary marketing objective. Drag and drop each item into the correct box.
4 answer optionsMultiple correct
Match each type of TrueView ad to its bidding approach.
4 answer optionsMultiple correct
Where does a YouTube masthead ad unit run?
4 answer options
Which ad format typically has the lowest CPM among in-stream video ads and is also eligible to serve more frequently, particularly on mobile devices?
4 answer options
Online conversions measured for TrueView for action come from three different events. Match each event to its correct conversion type.
3 answer optionsMultiple correct
What type of advertiser is a good fit for TrueView for action?
4 answer options
YouTube for action is comprised of formats powered by Smart Bidding for conversions or conversion values. What two elements are necessary for its success?
4 answer optionsMultiple correct
Which two Google audience solutions use first-party data? (Choose two.) Select All Correct Responses
4 answer optionsMultiple correct
Yvette owns a jewelry store and has decided to create a YouTube advertising campaign to drive online sales of her new wedding band designs. Since she’s new to YouTube advertising, she doesn’t know which bidding type she should choose for her campaign. Which bidding type will Yvette have to use for her TrueView for action campaign?
4 answer options
YouTube audience solutions help brands reach the most attractive prospects by tapping into real-time data and powerful signals. This gives brands the tools they need to be more effective storytellers. What’s another benefit of using YouTube audience solutions?
3 answer options
Following the ABCD framework, the direct component has three basic elements that, if possible, every YouTube video should include. You should give them direction and make the offer stand out. What third element of direct does the ABCDs of YouTube contain?
4 answer options
If you’re running a Google Video campaign with an awareness goal and you wish to understand the extent to which your campaign shifts user perception or behavior, what measurement solution should you use, in addition to fundamental video metrics like “Video played to?”
4 answer options