Google Video Advertising Certification
Learn YouTube advertising, video campaign types, bidding, and brand safety
404 practice questions
Page 7 of 21
It’s your first time running a Video action campaign. What approach to bidding strategy should you implement for optimal results?
4 answer options
You’re running a Google Video campaign with a consideration goal. You want to understand the extent to which your campaign influences viewer perception or intent for your product. What measurement solution should you use?
4 answer options
What are the three primary benefits of Reach Planner?
4 answer options
What two video ad formats are optimized for engagement and designed to help customers think of you first when they’re looking to buy?
4 answer options
You’re building a Google Video campaign with the goal of growing consideration for your brand. What’s the benefit of using video ad sequencing?
4 answer options
You’re planning to run a Google Video campaign with an awareness goal, and you want to measure the following: how many people were served your ads and how many times they were each served across devices and formats. In addition to fundamental video metrics such as “Video played to,” what measurement solution should you use?
4 answer options
When making creative for a video action campaign, which best practice should you follow?
4 answer options
You’re planning to run a Google Video campaign with a consideration goal, and you want to measure how many people watched your video. What measurement solution should you use?
4 answer options
What can Reach Planner help with when doing media planning?
4 answer options
Reach Planner can help with which of the following when doing media planning?
4 answer options
You ran a successful awareness campaign with a video ad that’s 30 seconds long, and you now see the value in remarketing to audiences who saw it with memorable, shorter video ads. What video ad format should you use to achieve that goal?
4 answer options
If it’s your first time running a Video action campaign, what approach to bidding strategy should you implement for best results?
4 answer options
To measure the full value of your action campaigns, what two conversion types should you capture in your reporting?
4 answer options
What two conversion types should you capture in your reporting in order to measure the full value of your action campaigns?
4 answer options
If you’re running a video action campaign to drive more conversions in a simple and cost-effective way in a single automated campaign, what extension should you add to your campaign if your goal is to drive online sales?
4 answer options
How should you approach your audience strategy when setting up a video action campaign to convert intent into action?
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Your goal is to drive more conversions. How should you approach evaluating video action campaign performance?
4 answer options
You want to reach people who are actively looking to buy certain products or services in the near future so you can grow consideration and interest for your brand. What audience solution should you use?
4 answer options
Reach Planner can provide which of the three primary benefits?
4 answer options
While building a Google Video campaign, your goal is to grow consideration for your brand. Why would you use video ad sequencing to achieve that objective?
4 answer options