Google Video Advertising Certification
Learn YouTube advertising, video campaign types, bidding, and brand safety
404 practice questions
Page 5 of 21
As a marketing agency employee, you want to help your client grasp how adding YouTube to their marketing mix can help them achieve their goals. Which YouTube trends should you tell your client about?
7 answer options
If you’re running a Google Video campaign with a consideration goal and you want to understand the extent to which your campaign influences viewer perception or intent for your product, what measurement solution should you use?
4 answer options
What’s the benefit of opting into Google Video partners for a Google Video campaign with an awareness goal?
4 answer options
If you were making creative for a video action campaign, what best practice should you follow?
4 answer options
If you’re running a video action campaign, how should you approach your measurement strategy?
4 answer options
Reach Planner has three primary benefits. What do they include?
4 answer options
What are the four reasons why creators choose YouTube?
4 answer optionsMultiple correct
If you ran a successful awareness campaign using a 30-second video ad and now see the value of remarketing to audiences who watched it with memorable, shorter video ads, what video ad format should you use to achieve that goal?
4 answer options
What audience solution should you use for your Google Video campaign to reach people based on their interests, without having to build or refresh those audiences?
4 answer options
YouTube advertisers should understand which of the following trends about streaming?
4 answer options
A business owner uses Google’s Video solutions to achieve their awareness, consideration, or action goal. Which of the following is a benefit of that?
7 answer options
If you’re building a Google Video campaign and your goal is to grow brand consideration, why should you use video ad sequencing?
4 answer options
To achieve your goal of increasing purchase intent for your products, what type of Google Video campaign should you use?
4 answer options
What do Insights Finder and Find My Audience help you do?
4 answer options
What’s the value of Insights Finder and Find My Audience?
4 answer options
This is your first time running a Video action campaign. What approach to bidding strategy should you implement to get optimal results?
4 answer options
Your goal is to increase retention and loyalty for your brand. What type of Google Video campaign should you use to achieve that goal?
4 answer options
You’re running a video action campaign to drive more conversions in a simple and cost-effective way in a single automated campaign, and your goal is to drive online sales. What extension should you add to your campaign?
4 answer options
You’re planning to run a video action campaign and want to start with lower-funnel audiences and then expand which of the following combinations aligns to that approach?
4 answer options
You’re planning to run a Google Video campaign with an awareness goal, and you want to understand the extent to which your campaign shifts user perception or behavior. In addition to fundamental video metrics such as “Video played to,” which measurement solution should you use?
4 answer options