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Google Video Advertising Certification

Learn YouTube advertising, video campaign types, bidding, and brand safety

404 practice questions

Page 4 of 21

61

What audience solution should you use to reach female users who are 18 to 24 years old with your Google Video campaign?

4 answer options

62

Users choose YouTube because it allows them to join an online community. This allows YouTube advertisers to reach these users much more effectively. What are two other reasons that users choose YouTube? (choose 2.)

4 answer optionsMultiple correct

63

Your goal is to increase purchase intent for your products. What type of Google Video campaign should you use to achieve that goal?

4 answer options

64

If a potential customer is in a decision-making moment, what video ad format is optimized to drive action and make it easier for them to take meaningful actions that you can measure?

4 answer options

65

To achieve your goal of driving maximum reach and video completions, what mix of awareness ad formats should you use?

4 answer options

66

To reach homeowners who are 25 to 34 years old with your Google Video campaign, what audience solution should you use?

4 answer options

67

To reach outdoor enthusiasts with your Google Video campaign, what audience solution should you use?

4 answer options

68

You work in marketing for a business with the goal of generating leads. What technique should you use in your video ad to ask people to take action?

4 answer options

69

With your Google Video campaign, what audience solution should you use to reach people who use apps that are similar to yours?

4 answer options

70

You’re determining which audience solutions to use in your Google Video campaign with an awareness goal. Which two should you consider?

4 answer options

71

If your goal is to increase scale and improve CPA performance and efficiency, what marketing objective should you choose?

7 answer options

72

What are three user trends on YouTube that advertisers should know about to better understand how the platform can help them achieve their goals?

7 answer options

73

What streaming trend should YouTube advertisers be most aware of?

4 answer options

74

Creators choose YouTube for which of the following four reasons?

7 answer options

75

How does a Google Video campaign with a “brand awareness and reach” campaign goal benefit from target cost-per-thousand impressions (tCPM) being selected as the optimal bidding strategy?

7 answer options

76

You’re running a Google Video campaign with a consideration goal. You want to measure how many people watched your video, so what measurement solution should you use?

4 answer options

77

After using Google’s Video solutions to achieve your awareness, consideration, or action goals, which of the following is a benefit you might see?

7 answer options

78

What marketing objective should you choose if your goal was to increase scale and improve CPA performance and efficiency?

7 answer options

79

If your marketing objective is to build awareness, what audience solutions should you consider using in your Google Video campaign?

4 answer options

80

How should you approach your measurement strategy, if you were planning to run a video action campaign?

4 answer options