Google Video Advertising Certification
Learn YouTube advertising, video campaign types, bidding, and brand safety
404 practice questions
Page 18 of 21
You’re an agency that needs to know the technical specifications to build and implement your upcoming video campaign. Where can you go to find out how each ad format works, creative submission timelines, technical specifications
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Jared would like to use video remarketing to re-engage his current YouTube audience with a new product release. What’s the critical first step he needs to take within Google Ads to start a video remarketing campaign?
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Which of these can be created to run on the Display Network?
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An advertiser is charged for viewing a TrueView Discovery ad when someone:
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TrueView video ads can be especially effective for driving what goals?
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If your client wants to pay only when someone views an ad, you should use:
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The most effective way to control the number of times someone sees an ad is by:
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Which targeting methods can be used with TrueView ads?
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What’s the difference between cost-per-click (CPC) bidding and cost-per- view (CPV) bidding?
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What’s the maximum length a TrueView video ad can be?
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What is masthead billing based on?
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Which ad rotation option can’t be used for video campaigns?
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With YouTube Analytics, you can track metrics on:
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True or False: YouTube remarketing lists can be used with standard text and display ads.
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With a Masthead ad, an advertiser can reserve:
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When is someone added to an advertiser’s video remarketing list?
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A click on a companion banner:
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True or False: Video ads may appear in videos marked “Private” on YouTube.
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True or False: IP address exclusion is not available for TrueView campaigns
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Sebastien wants to get a good read on how his users are interacting with his videos across different geographies of his target demographic. For example, it would be helpful to know what calls-to-action are driving higher clickthrough rates
4 answer options