Google Video Advertising Certification

A YouTube advertiser is looking to drive direct response objectives. Reyna, a YouTube Googler, explains that YouTube for action combines formats powered by Smart Bidding with intent-rich audiences and measurement capabilities that can help turn engagement on YouTube into the actions that matter most. What actions does YouTube drive for advertisers?

4 answer options

Janine recommends using a Customer Match audience on YouTube so a client can reach existing customers. Where does Janine upload customer information, such as e-mail addresses, to start the Customer Match process?

4 answer options

Which marketer would be an ideal client for TrueView for action?

4 answer options

When your goal is driving action, you focus on audiences with the strongest level of intent. Match each “lowest funnel” audience type with its description.

3 answer options

Which statement is true about bumper ads?

3 answer optionsMultiple correct

Amy’s latest YouTube advertising campaign was a tremendous success. She saw more activity than she anticipated, but she’s not certain where all of it came from. She knows this data would help her improve her future performance. How can Amy get the information she needs from YouTube Analytics?

4 answer options

Which of YouTube’s ad formats target high-intent audiences at key moments of making a buying decision, and help them make the purchase?

4 answer options

Mira explained to a new client how YouTube can help brands reach the most attractive customers and prospects by helping them tap into real-time data and powerful signals to be more effective storytellers. Which other benefit of YouTube audience solutions should she mention?

3 answer options

Of the storytelling methods recommended for YouTube campaigns, which one uses a long-piece format creative ad to deliver a brand’s messaging and shorter ads to reinforce it?

4 answer options

Aaron’s client is an architect who’d like to use YouTube to reach more potential customers. The client believes one generic ad should be enough to do the job, but Aaron knows that’s a questionable approach. What can Aaron tell the client about ad relevance on YouTube to change his mind?

4 answer options

Which TrueView ad format is optimized for lift in ad recall?

4 answer options

Which type of Google Audience Signal can identify people who are actively researching with the intent to buy?

4 answer options

After a discussion with a Google Audience Specialist, Reilly is ready to suggest the use of Detailed Demographics to her YouTube clients. What are two characteristics of Detailed Demographics? (Choose two.) Select All Correct Responses

4 answer optionsMultiple correct

Based on Google’s analysis of bumper ads, what caused a significant increase in ad recall?

4 answer options

What are two events that store visits for TrueView for action come from? (Choose two.) Select All Correct Responses

5 answer optionsMultiple correct

What’s one of Google and YouTube’s awareness products?

4 answer options

When measuring offline conversions with TrueView for action, a store visit is counted when a user watches 10 seconds of an ad and then visits a store within how many days?

4 answer options

What’s a key benefit of TrueView for reach?

4 answer options

Landon works for an online marketing firm and believes that YouTube will be an effective addition to his client’s advertising strategy given its extensive reach of over two billion monthly active users and recent innovations that increase usership. Which two next generation innovations can Landon share with his client? (Choose two.)

5 answer optionsMultiple correct

Which is a key benefit of TrueView discovery?

4 answer options