Matias is thrilled about including video remarketing in his latest campaign strategy to bolster pre-holiday sales of his company’s new toy release. He is eager to re-engage with his prior customers who are exploring his YouTube content. What benefit of video remarketing meets his need?

Question

Accepted Answer

It offers the opportunity to target specific customers and create personalized messaging to his audience that has shown interest for similar toys on his YouTube channel.

Answer

It can be set up in Google Ads in a few steps.

Answer

It’s cost-efficient by remarketing to customers based on past behaviors that may offer a higher return on investment.

Answer

It allows for reaching a very broad audience — a scope that includes YouTube, as well as Google’s Search and Display Network.