If you’re running a video action campaign, how should you approach your measurement strategy?

Question

Accepted Answer

You should measure the full value with Google Ads conversion tracking and include lighter conversion events.

Answer

You should measure only complete online conversions for a more accurate return on investment calculation.

Answer

You should measure the full value with Google Ads conversion tracking and exclude lighter conversion events.

Answer

You should measure only complete offline conversions for a more accurate return on investment calculation.