According to Ipsos eye-tracking research, approximately how much TV advertising goes unseen?

Question

Accepted Answer

55% TV advertising goes unseen, according to Ipsos eye-tracking research.

Accepted Answer

The correct answer is: 55%

Answer

Last Updated on 3 years ago by School4Seo Team

Answer

According to recent Ipsos eye-tracking research, the majority of TV advertising time (55%) goes unseen due to multitasking1. Attention spans are declining. According to a 2015 Microsoft attention span study, the average human attention span in 2013 was eight seconds, down from 12 seconds in 2000.